VP Strategic Marketing Initiatives, Transformation & Channels

Purpose

The VP Strategic Marketing Initiatives, Transformation & Channels leads the design and delivery of high-impact marketing transformation projects that enable GEMS Education to remain future-ready and customer-focused.

This role drives innovation in marketing channels, digital enablement, and strategic partnerships, ensuring projects are executed with rigour, efficiency, and measurable impact. Acting as a bridge between strategy and execution, the role plays a pivotal part in shaping the long-term marketing transformation agenda.

Key Accountabilities

• Lead and oversee strategic transformation projects across marketing, admissions, and digital functions.
• Deliver new marketing channels and partnerships, piloting innovative models and scaling successful initiatives.
• Drive governance, reporting, and tracking of all strategic initiatives to ensure timely delivery and measurable outcomes.
• Collaborate with senior leadership to define and execute the long-term marketing transformation roadmap.
• Introduce and implement digital enablement tools and systems to enhance marketing effectiveness.
• Build frameworks and playbooks for repeatable success in channel innovation.
• Partner with external consultants, agencies, and technology providers to drive innovation.
• Ensure alignment of all transformation projects with overall business goals and enrolment KPIs.
• Act as a change champion, promoting an agile, data-driven, and innovative culture within the marketing function.

Expected Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or related discipline.
• 8–12 years’ experience in marketing strategy, transformation, or consulting roles.
• Strong background in channel development, digital enablement, and strategic projects.
• Experience managing large-scale initiatives in complex, matrix organisations.

Expected Job-Specific Knowledge & Skills

• Proven expertise in project leadership, governance, and change management.
• Strong problem-solving, analytical, and strategic thinking skills.
• Ability to manage multiple stakeholders and balance competing priorities.
• Deep understanding of marketing technology, digital transformation, and customer journey optimisation.
• Strong collaboration and influencing skills with senior stakeholders.
• Innovative, agile, and forward-thinking mindset.

GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.