Social Media Lead – Manager

Overview

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS – Operations

Management Level

Manager

Job Description & Summary

The Social Media Manager will lead and manage PwC Middle East’s presence across key platforms including LinkedIn, Twitter, and YouTube. The role requires strong ownership, hands-on execution, and the ability to balance day-to-day delivery with strategic thinking. This includes managing the content calendar, drafting posts, monitoring performance, preparing reports, and supporting internal campaigns.
The role involves working closely with internal teams and stakeholders across the region to ensure all content aligns with the firm’s brand, priorities, and tone. The Social Media Manager will also support internal enablement by running social media clinics, providing guidance to partners and senior staff, and managing employee advocacy tools such as Hailo.
This is a manager-level position, but the structure of the team requires someone who is comfortable executing content, reporting, and posting directly. The ideal candidate is experienced in B2B social media, has strong attention to detail, and is confident navigating a fast-paced and stakeholder-heavy environment.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Primary duties and responsibilities:

• Own and drive the firm’s social media strategy across platforms (LinkedIn, X/Twitter, YouTube, and others) to elevate brand presence, engage target audiences, and support business objectives. 
• Develop and execute high-impact, insight-led content calendars and campaigns that reflect our brand voice and resonate with professional audiences across diverse markets. 
• Bring creativity to the forefront — ideating bold concepts, formats, and real-time content that break through noise while staying on brand. 
• Stay ahead of platform trends, algorithm updates, and engagement techniques, proactively evolving our strategy and advising senior stakeholders on best practices. 
• Work cross-functionally with marketing, design, video, and business teams to produce visually compelling, story-rich content tailored to each channel. 
• Support firm events and sponsorships by capturing live content and coverage assets for social platforms 
• Administer and promote internal employee advocacy social media platforms. 
• Set KPIs, track performance metrics, and produce regular reports with data-driven insights and recommendations for optimisation. 
• Deliver monthly social media performance dashboards and reports including engagement metrics, platform insights, and actionable recommendations for improvement 
• Manage external agencies and content creators when needed, ensuring high-quality and timely delivery. 
• Monitor conversations, trends, and issues in the social space that may impact brand perception or provide opportunities for engagement. 
• Plan and deliver internal social media training sessions, senior stakeholders enablement sessions, and team workshops. 
• Guide internal teams on social media tone, employee advocacy, and leadership visibility on social channels. 
• Lead or support junior team members by assigning tasks, reviewing output, mentoring on brand tone, and helping manage deadlines under pressure 
• Serve as the subject matter expert on all things social media — from strategic positioning to crisis management protocols. 

Ideal candidates will have the following attributes  

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 
• 8+ years of proven experience in developing and managing social media strategy for a brand, preferably in B2B, professional services, or a highly visible organisation. 
• Exceptional understanding of social media platforms, algorithms, and audience behaviour across LinkedIn, X/Twitter, YouTube, and emerging channels. 
• Strong creative instincts — able to translate complex topics into engaging, scroll-stopping content. 
• Skilled in social media tools such as Sprinklr, Hootsuite, Meltwater, Hailo or native platform analytics. 
• Excellent writing, editing, and visual storytelling skills. 
• Strategic thinker with the ability to connect social media activity to broader marketing and business goals. 
• Arabic language skills are a must. 

Desired 

• Experience managing paid social campaigns and audience targeting. 
• Familiarity with design and video editing tools (Canva, Adobe, etc.). 
• Experience in reputation management or handling sensitive social media issues.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

No

Job Posting End Date

Job ID: 658460WD

Tagged as: Internal Firm Services