Overview

GEMS DUBAI AMERICAN ACADEMY

Job Description

JOB DETAILS:

Job Title:

Parent Relations Executive

Reports to:

Superintendent/CEO

Department:

Front of House

Function:

Sales, Customer Service, Internal Marketing and Communications

Grade:

  

HRL (HAY Reference Level

  

JOB PURPOSE:

 

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

DIMENSIONS:

Number of Staff Supervised

Direct Reports:

Receptionist

Total Team Size:

Variable – this depends on the size of the school

Financial Accountability (Annual)

Meet or exceed enrolment targets for the specific school.

Geographical Scope

UAE

 

KEY ACCOUNTABILITIES:

Description

  • Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.

  • Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.

  • Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.

  • Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.



 

 

Skills

  • A minimum two years in a customer service focused role.

  • Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.

  • Relationship management experience – able to build and influence professional relationships with peer group as well as parental community.

  • Effective communicator (written and spoken)

  • Interpersonal skills, able to operate in a diverse environment Job-Specific Knowledge & Skills:

  • Solid time management skills



 

  • Ability to multi-task and cope with peaks of demand

  • Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.

  • Able to manage a diverse team’s performance and relationships.

  • Analytical Thinking

GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.

Preferred Candidate

Career Level
Mid Career – Over 2 years experience
Years of Experience
Min: 2 Max: 10
Residence Location
Albania; Bosnia and Herzegovina; Bulgaria; Belarus; Czech Republic; Estonia; Croatia (Hrvatska); Hungary; Kosovo; Lithuania; Latvia; Moldova; Montenegro; Macedonia; Poland; Romania; Serbia; Russian Federation; Slovenia; Slovak Republic; Ukraine
Degree
Bachelors

 

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About GEMS Education

Trusted for over 55 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 190,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division; and we will impact 20 million by 2020 students through the initiatives of our Charity partner Varkey Foundation.