Overview
Established in the region for 40 years, PwC has around 12,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates.
Our regional team operates across the Middle East bringing international experience delivered within the context of the region and its culture. We can bring the collective knowledge and experience of more than 370,000 people across the entire global PwC network in advisory, assurance and tax to help you find the value you are looking for.
1. Executive Positioning & Narrative Development
- Develop and maintain clear positioning strategies for senior leaders based on organisational priorities, market context and stakeholder expectations.
- Craft compelling leadership narratives, bios, messaging frameworks and talking points aligned with the firm’s brand and strategy.
- Prepare leaders for speaking engagements, interviews and stakeholder interactions.
2. Thought Leadership & Content Creation
- Identify and shape thought leadership platforms that elevate executive visibility across priority topics (e.g., transformation, AI, ESG, regional growth).
- Develop high-quality content including op-eds, speeches, LinkedIn posts, articles, quotes and briefing notes.
- Collaborate with subject-matter experts to ensure depth, accuracy and relevance.
3. Media Relations & Visibility Management
- Build and maintain strong relationships with key media outlets and journalists.
- Secure targeted media opportunities and prepare executives for interviews and press engagements.
- Ensure alignment and consistency between media narratives and leadership messaging.
4. Social Media & Digital Presence
- Manage and optimise executives’ digital profiles, with a focus on LinkedIn and other relevant platforms.
- Create tailored digital content plans that reflect leadership priorities and build audience engagement.
- Monitor sentiment, trends and performance to guide future activity.
5. Events & Speaking Engagements
- Develop and manage visibility roadmaps for each executive, including conferences, panels, client events and internal engagements.
- Oversee preparation, briefings and follow-up for all speaking opportunities. Ensure event participation is aligned with strategic objectives.
6. Issues Management & Reputation Support
- Provide guidance to executives during sensitive or high-stakes moments, ensuring messaging accuracy and risk mitigation.
- Coordinate with Legal, Risk and Corporate Affairs teams as needed. Support crisis communications planning and responses involving senior leadership.
7. Measurement, Insights & Reporting
- Track impact of executive profiling activities using relevant KPIs (visibility, engagement, share of voice, sentiment, strategic influence).
- Provide regular reporting and insight-driven recommendations. Benchmark leader profiles against industry peers and global best practices. Skills & Experience 7–10 years of experience in executive communications, strategic communications, public relations or thought leadership. Strong writing skills with the ability to translate complex ideas into clear, compelling messages. Experience working with senior executives in high-pressure, high-expectation environments. Deep understanding of media relations, digital platforms and stakeholder management. Ability to manage multiple workstreams simultaneously with high attention to detail. Proven capability to advise leaders, challenge constructively and build trusted relationships.
Skills & Experience
- 7–10 years of experience in executive communications, strategic communications, public relations or thought leadership.
- Strong writing skills with the ability to translate complex ideas into clear, compelling messages.
- Experience working with senior executives in high-pressure, high-expectation environments.
- Deep understanding of media relations, digital platforms and stakeholder management.
- Ability to manage multiple workstreams simultaneously with high attention to detail.
- Proven capability to advise leaders, challenge constructively and build trusted relationships.
Other skill sets: Project Management, Project Management Support, Coaching and Training, Active Listening, Business Communications, Well Being, Stakeholder Communications, Communication, Empathy, Content Creation, Copywriting, Intellectual Curiosity, Creativity, Behavior Change Communication, Communications Management, Change Impact Analysis, Optimism, Speech Writing, Service Excellence, Emotional Regulation, Inclusion, Business Partnering, Communications Strategy, Crisis Communications, Engagement Strategies, Community Organizing, Strategic Questioning, Corporate Communications, Change Management, Professional Courage, Accepting Feedback, Analytical Thinking, Policy Implementation, Embracing Change, Teamwork, Relationship Building, Presentation Delivery, Learning Agility, Self-Awareness, Organizational Design, Coaching and Feedback, People-Centered Change Management, Stakeholder Engagement.
About PwC Middle East
At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.
