Digital Marketing Manager | Retail

Overview

Overview Of The Role:

• The Digital Marketing Manager at Al-Futtaim Group is responsible for leading the strategic planning and execution of digital marketing initiatives to drive growth across retail brands. This role requires a strong focus on developing high-impact marketing strategies across all digital channels, optimizing marketing performance, and achieving measurable business outcomes. The manager will collaborate with senior leadership to align marketing efforts with business goals, manage a team of marketing professionals, and ensure that cutting-edge analytics and data-driven insights inform all strategic decisions. Additionally, this position involves managing significant budgets, vendor relations, and fostering a culture of continuous improvement and innovation.

What You Will Do:

Digital Marketing Strategy

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Focus on driving retail and e-commerce growth across all AFG retail brands.

Executive Presentation and Stakeholder Management

• Act as the primary liaison between the digital marketing team and senior leadership.
• Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders.
• Translate complex data into clear, actionable business insights.

Team Leadership and People Management

• Oversee and manage a high-performing team of up to 5 digital marketing professionals.
• Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment.

Data Strategy and Visualization

• Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data.
• Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker.
• Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).

Predictive Marketing Campaigns

• Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog.
• Optimize customer acquisition and retention rates.

Performance Marketing Management

• Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising.
• Ensure alignment with strict ROI/efficiency targets and manage a significant budget.

Agency and Vendor Management

• Manage relationships with external marketing agencies and technology vendors.
• Oversee contracts, service level agreements (SLAs), and vendor performance.

Marketing Activities and Optimization

• Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization.
• Conduct performance-based paid search, social, and display campaigns.
• Implement SEO initiatives to drive organic traffic and content marketing.
• Continuously monitor, analyze, and report on marketing campaign performance.
• Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness.

Industry Knowledge and Innovation

• Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices.
• Recommend innovative strategies to maintain competitive advantage.

Required Skills To Be Successful:

• Proficiency in digital marketing strategies and platforms.
• Excellent oral presentation and communication skills.
• Strong team leadership and people management abilities.
• Analytical skills with experience in using data visualization tools like Power BI and Looker.

What Qualifies You For The Role:

• Minimum 5 years of experience in a progressive retail multi-brand digital marketing leadership role.
• Proven track record of developing and implementing high-ROI digital marketing strategies across SEO, SEM, Social Media, and Email Marketing.
• Exceptional oral presentation skills with the ability to articulate complex marketing strategies and results to executive management.
• Strong understanding of business analytics, Customer Data Platforms, and marketing automation platforms.
• Data-driven decision making with a strong analytical mindset.
• Expertise in managing large digital marketing budgets and understanding of budgeting, forecasting, and P&L management in a retail context.