Overview

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS – Clients & Markets

Management Level

Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm’s services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm’s brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Primary duties and responsibilities

  • Develop and execute comprehensive alliance marketing strategies that align with overall business objectives to drive growth through our alliances and partner network. 
  • Identify and evaluate potential strategic alliances and partnership opportunities to expand our reach and enhance our brand visibility.
  • Collaborate with cross-functional teams to define partnership goals and objectives.
  • Build and maintain strong relationships with key alliance and partner contacts, including regular communication and updates.
  • Work closely with alliance partners to develop joint marketing plans, co-marketing campaigns, and sales enablement activities.
  • Serve as the primary point of contact for alliance and partner marketing inquiries and escalations.
  • Collaborate with internal teams, alliance partners, and creative agencies to develop and execute integrated marketing campaigns.
  • Create compelling marketing collateral, including presentations, case studies, whitepapers, and website content.
  • Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
  • Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
  • Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
  • Measure and report on the effectiveness of marketing programs and initiatives, including tracking key performance indicators (KPIs) and ROI.

Ideal candidates will have the following attributes
Essential

  • Bachelor’s degree in Marketing or a related field.
  • Proven experience as an Alliance Marketing Manager or Partner Manager preferably within the technology industry.
  • Excellent written and verbal communication skills.
  • Clear understanding of marketing principles and problem-solving approach
  • Strong analytical mindset and ability to interpret data and market research.
  • Strong project management skills and ability to prioritize multiple projects.
  • Familiarity with partner marketing tactics, funnel creation, lead generation and digital marketing tools, platforms, and techniques.
  • Desired
  • Fluent in English and Arabic
  • Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, IBM

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

Yes

Job Posting End Date

Job ID: 614064WD

Tagged as:

About PwC Middle East

At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.