Copywriter

GEMS is looking for a versatile, creative, and dedicated copywriter who can produce clean, engaging, and entertaining written scripts for a wide variety of uses, including digital, social media, brochures, speeches, letters, etc., for one of the biggest private education groups in the world.

Native/fluent English is essential, and strong written and spoken Arabic is a benefit, but not essential (see list of skills required below). Your portfolio, passion, and ability to contribute seamlessly to a high-performing, award-winning team will be deciding factors in selection for this role.

Key Accountabilities:

• Write a wide variety of creative and other copy (see below) as requested by the Communications department head and other senior members of the Marketing and Sales/Enrollments teams.
• Contribute creative ideas for various PR, social media, and digital campaigns.
• Write social media captions for corporate channels.
• Provide best practice support and guidance to schools on copywriting.
• Draft and edit copy for brochures, factsheets, and other marketing collaterals.
• Write speech scripts for senior leadership and others as advised by department head.
• Draft and edit letters to staff, students, parents, corporate partners, etc. as requested by department head.
• Draft and edit web copy for schools and corporate platforms.
• Repurpose published feature stories, articles, and press releases for external media, social media, and websites.
• Carry out any other related tasks reasonably requested by the department head.

Experience & Qualifications:

• A degree (or equivalent) in journalism, communications, or a related subject.
• 3-5 years of experience as a creative copywriter in English.
• Previous experience in fast-paced agency or similar production environment.
• A background in education would be beneficial but not essential.

Professional Skills (essential)

• Versatile writing skills in English, including strong understanding of grammar.
• Creative flair: Ideas /concept generation both independently and as part of a team.
• Problem-solving skills.
• Attention to detail.
• Awareness of current and emerging Comms and Marketing copywriting trends but an ability to think out of the box and take risks.
• Independent management of projects.
• Good time management skills.
• Positive attitude and flexibility to adapt to last-minute changes.
• Collaborative and a real team player.

Personal Skills (nice-to-have)

• Understanding of Arabic and ability to speak and write in the language.
• Project management.
• Event management.
• Strategic project delivery experience.

Personal Attributes

• Curious, creative, and up for a challenge.
• Full of great creative ideas – some of which may not involve writing.
• Smart and a clear communicator in the written word as well as spoken.
• Friendly and positive, a great team player.
• Confident and cool under pressure.
• Passionate and willing and quick to learn new skills.
• Fascinated by education, a lifelong learner mentality.
• Sociable.
• An optimist.